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RICH HERITAGE MEETS NEW WORLD LUXURY WITH MASKIT

Maskit is a luxury women’s ready-to-wear brand launched in Israel in 1954 by Ruth Dayan. Maskit was born out of an ideology to create work opportunities for new immigrants in the field of crafts. These worldwide artists created a tradition of uniqueness and authenticity never seen before and with the help of head designer, Fini Laintersdorf, Maskit soon became a global phenomenon. Each fashion piece captured a vivid inspiration, a distinct human element that set it apart from other top brands.

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RICH HERITAGE MEETS NEW WORLD LUXURY

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THE HOMAGE COLLECTION
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TODAY, THE MAGIC LIVES ON

A two-year journey of research and revival has led the team throughout the captivating Israeli landscapes to reconnect with Maskit's original artists and roots. At the age of 96, Ruth is working with the extremely gifted designer, Sharon Tal to reestablish the brand and continue its legacy. Together, Ruth and Sharon are driving the future of Maskit, infusing its rich heritage with modern fashion and remaining focused on delivering top quality and exclusive designs.

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THE HOMAGE COLLECTION

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THE STORY OF MASKIT

1945

Ruth Dayan founded Maskit in 1945. She used her status and position to empower women and aid impoverished immigrants by employing them to design and produce authentic arts and crafts.

1955

In 1955 Ruth met Fini Leitersdorf who became the head designer of Maskit for over 15 years.

1958

The iconic Desert Coat is designed and sold worldwide.

1960s

After the Six Day War, Arab-Israeli co existence became one of Maskit’s major sources of inspiration. Collaborations with top fashion houses including Givenchy, Dior and Yves Saint Laurent.

1969

Maskit is featured in Vogue America 1969 including photo shoots in thedeserts of Israel.

1970s

Maskit becomes a global phenomenon, recognized internationally for its exclusivity and quality. Pop up shops are opened worldwide and fashion show are taking place all over the world, including Beverly Hills, California.

1980s

Maskit opens the first Israeli concept shop in Jerusalem which included a gallery coffee shop, retail. 10 stores open and over 1,000 people are employed by Maskit.

2000s

Maskit is showcased in an exhibition in the Tel Aviv art museum.

2010

Maskit is a luxury women’s ready to wear brand. Together, Ruth and Sharon are driving the future of Maskit, infusing its rich heritage with modern fashion and remaining focused on delivering top quality and exclusive designs.

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SHARON TAL HEAD DESIGNER

Sharon was born in 1982 in Tel Aviv, Israel. In 2004 she attended Shenkar college to pursue a degree in fashion design where she graduated with honors. Upon graduating from Shenkar, Sharon jetted to Europe, first interning under Alber Elbaz, head designer of Lanvin, then went on to work at Alexander Mcqueen as the head designer responsible for embroideries. Staying true to her roots, Sharon returned to Israel and is now the head designer of Maskit.

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RUTH DAYAN HONORARY CHAIR

In the early post WWII period, Ruth Dayan (then wife of the political icon Moshe Dayan) created the Maskit brand with a sense of purpose and social identity. She recognized the unique craft skills from different cultures and realized it could become a source of income for them. This is how her idea for Maskit originated. Ruth Schwartz (later Dayan) was born in 1917 in Haifa, Israel. In 1954, her vision became a reality and the Maskit brand was born. The Maskit Fashion House allowed Ruth to create over 2,000 jobs for new immigrants, empower women and preserve the ethnic crafts and culture from communities all over the world. In addition to creating a top fashion house and providing work for new immigrants, Ruth Dayan has worked for decades on behalf of children welfare, the rights of Bedouins and women’s causes. She is one of the founders of the children’s charity organization Variety Israel as well as the founder of a Jewish–Arab social group, Brit Bnei Shem (Ibnaa Sam). She is a council member of Yesh Din – Volunteers for Human Rights, and is on the board of directors of The Center for Jewish-Arab economic development. Today, Ruth Dayan lives in Tel Aviv and at the age of 96, she is still providing the inspiration and motivation to change the world

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THE MASKIT HOUSE

4 Auerbuch st. Tel-Aviv, Israel
Tel: +972-(0)72-2500338
Emails: | |
Our studio is open Sunday - Thursday between 12pm to 4pm.
To visit our studio at any other time, please contact us.
4 Auerbuch st. Tel-Aviv, Israel
Tel: +972-(0)72-2500338


Visit our website from your desktop, laptop or tablet device for more information.
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